
An Introduction to SEO
SEO stands for ‘Search Engine Optimisation’. It is a method used by webmasters to enable search engines such as Google or Bing to find and index websites, and for them to show up in prominent positions in relevant organic (non-paid) search results.
At ZillionClicks, we specialise in not only creating a modern and clean looking website for you, but also offer different levels of SEO to make sure your website stands out from the crowd. We do this by using terms and phrases (keywords) relating to your business to help drive traffic to your website. We also make sure your website is search engine friendly by structuring your website in such a way that search engines understand and therefore love to crawl.
SEO isn’t just about building websites that are search engine-friendly, it’s about making your site a better experience for human visitors too. Nobody likes a a website that is difficult to navigate or hard to read, neither do the little Bing and GoogleBots that crawl the internet 24/7 harvesting content from billions of websites every day. So it goes without saying that a well structured website will not only keep visitors engaged, but will also help in getting better indexing in the the search engines.
We also help your website gain visibility in search engine results by creating original, interesting and topical content whilst using on-topic images and graphics.
All this comes free with our built websites but we can offer a full marketing suite including enhanced SEO, social media, mobile App and video. Contact us now to find out more.

An Introduction to Website Security
At ZillionClicks, we are very internet security conscious and always like to pass this mindset on to our clients and partners. Website security is not an absolute, it’s a continuous process and should be managed as such. Internet security is all about risk reduction, not risk elimination, and the risk will never, ever be zero. It’s mostly about using the appropriate security plugins that best help address the risks and threats as seen fit for your website.
A typical security threat will vary from having your website completely taken over and defaced by a hacker to a compromise of your email client, meaning a hacker can use your website to send re-directed emails to 1000’s of people resulting in your website being shut down for sending spam. These are just two examples of how devastating a hacked website can be for its owner, who’s often left with no choice other than to abandon it and start all over again.
We use the popular WordPress system as our preferred website platform because it is used in around 75,000,000 websites worldwide and as you would expect, the security team behind WordPress work diligently to neutralise any vulnerabilities that surface within the WordPress core. Security patches are included in core updates that are released consistently and on a regular basis.
We build in a free security plugin with every website as standard, these still need to be kept updated as with any security application as threats change on a daily basis. We also offer more advanced options which are fully managed. We also provide the option of regular back-ups, these are useful to restore your website from a pre-hacked date.
